My first local businesses a couple of cafes in Berlin, Germany where I live most of the time. I had started helping some people during corona to get people in the door.
I actually never asked them for money...they were neighbours but they were all quite happy with the results and insisted on paying me and retaining my services.
I noticed a lack of transparency and results when it comes to agencies or freelancers who work with local businesses.
Over the last two years, I've started to solely focus on helping local businesses grow with performance focused digital marketing.